With AI becoming one of the most sought-after solutions in recent times for all industries, digital marketing companies are no longer behind. According to an Insider Intelligence Survey from March 2023, 58% of marketing respondents confessed that using generative AI for content creation has improved performance.
Imagine having a marketing assistant who will never suffer from writer’s block, provide insights to refine your content strategies, and research for you anytime you want. That is what precisely AI is offering to marketers today.
As a result, AI has become a crucial component if you want to be the best digital marketing agency. However, you should also understand that AI is not about replacing humans. Rather, it is about enhancing their creativity and productivity. It is why you need to figure out ways to incorporate AI into your content marketing processes while striking a balance between writers and marketers.
In this blog, we will cover the top five ways to include AI in content creation and share some tips we use as a content marketing agency in Hyderabad.
Top 5 Ways To Use AI In Content Marketing
With generative AI cooking up a storm in the market, let us see some of the top ways in which content writing services can use AI to make the most out of it:
1.Make AI your brainstorming buddy
Have you ever heard about the term blank page syndrome? Well, it is a type of writer’s block wherein you are unable to put your best work forward due to other stressful situations. In life, we all go through these tough phases, but AI is here to the rescue. When you feel something is missing in your content, AI can provide suggestions and give you a headstart.
Research and brainstorm before writing by generating content ideas around the latest trends. Start by having a clear objective regarding what problem you are trying to solve and the results you want to achieve.
This will ensure that you can use AI-based tools to their full potential. Then, use open-ended questions to seek answers to your questions, as this allows generative AI tools like ChatGPT to be more creative.
If you are not getting the desired answers, try reframing questions, as the quality of your input determines the quality of responses by the tool. To understand how you can use AI for brainstorming, take a look at the ChatGPT prompt below:
Image: Using ChatGPT for topic research and brainstorming
Ensure that AI fills the resource gaps in your content team. For example, AI can help you to create blog outlines if they are not your strength. Let us look at an example of the same from ChatGPT:
Image: A snippet of the prompt used to generate a blog outline
However, it does not mean that AI can replace your skilled content team, as some aspects of content writing, like fact-checking and developmental edits, cannot be done without them.
2.Use AI to reduce errors
Once you are done with writing, you can ask AI to improve the content. For example, Grammarly is used by content teams to refine the content, edit specific parts, and improve clarity and style of writing.
The platform suggests better word choices and improvements in sentence structures and even adjusts the tone to match your specific audience. Further, the tool helps find grammatical mistakes in your content. This can save hours of manual work while ensuring the end result is error-free and polished.
3.Synergize with AI for SEO
Is ranking your content on top in Google searches still a far-fetched dream for you? Then, AI is your perfect partner to rank your content. According to Lucidworks’ recent survey on relevant search, 88% of respondents confessed that AI can play a crucial role in Search Engine Optimization. Want to know how?
You can find the relevant keywords to boost your search rankings with AI-based tools. They can also predict the SEO rankings for a targeted keyword. When you have the right keywords with you, your team can tweak the existing content accordingly to get improved results.
Besides that, AI tools like Ahrefs and Jasper can help you create catchy titles to increase traffic on your website. They can further support you in generating meta descriptions and alt-image texts for your content. It will directly improve your article’s performance as everything will now be SEO-optimized.
Image: Ahrefs AI Meta Description Generator
4.Use AI to promote content
Today, promoting your content on one particular platform does not work. With users becoming active on social media like Instagram, Facebook, and LinkedIn, you must reach audiences beyond websites. However, creating content for all these platforms can be time-consuming and expensive.
It is where AI saves the day. Using generative AI tools like ChatGPT and Copy.ai, you can copy-paste your website blogs into the search bar and get copies for social media marketing across various platforms according to your needs. All you have to do is add the right prompt, and your content will be ready in seconds.
However, these tools aren’t perfect. If you don’t add the right prompt, you will end up with generic results that won’t impress your target audience. Further, there could be inaccuracies in the generated content. Your team will need to read the content and do the required editing thoroughly.
5.Take analytics to the next level with AI
For any agency to be the best digital marketing agency, they need to frequently analyze the performance of their current marketing campaigns. With this information available to you, you can create better content strategies for the next month.
When no tools were available, marketers had to manually filter through data and create reports. Here, a thorough understanding of the latest trends was required to find out your audience’s interests.
With AI-based tools like Google Analytics tools, this has become easier. While you may not realize it, the GA4 features like automated insights, personalized recommendations, and custom insights use AI so that you can make informed decisions about your campaigns.
6.Understand User Persona with AI
With generative AI tools, you can understand your users by creating a marketing persona. You can ask AI tools questions and get answers any time of the day without them getting tired. Here are some of the questions you can ask AI for your persona research:
- What are the primary concerns of your audience?
- What pushes them to seek answers or assistance?
- What specific information do they require before becoming a lead?
- Where do they typically source their information?
For example, you can ask the generative AI tools about the top features that customers look for in a particular product or service. It will tell you about the pointers you must focus on while creating content. Here is an example of the same from ChatGPT:
Image: Areas a brand should focus on for social media marketing
However, when you feed information into chatbots, privacy concerns could exist, as anyone can use your data. Moreover, these tools give the same content after some point, leading to quality issues. So, be mindful of all these drawbacks when you use AI tools.
Wrap Up
To summarize this blog, here is a tip from Degefy, a top content marketing agency in Hyderabad: Analyze your content marketing strategy and find areas where you need to add AI to achieve better outcomes.
At Degefy, we can help you with your content requirements to expand your brand’s reach. We provide services like content strategy, content drafting and finalizing, and content optimization. Reach out to us for your content demands, and we will create a strategy that will resonate with your brand.