Ready to discover a game-changing strategy that could revolutionize your digital marketing efforts?
Wondering what it is?
The answer lies in these two words – Content Marketing. In this digitalized world, to make any digital marketing campaign successful, content is the key. If planned and executed well, content marketing can bring unbeatable results for any industry. Content marketing is creating and sharing online content that enhances brand awareness and creates value in your target audience. You can create blog posts, newsletters, social media posts, digital videos, and more as part of your content marketing strategy with the services of an experienced content writing agency.
In recent years, content marketing has proved to be an affordable, easy-to-create, and reliable way to get long-term results in the form of lead generation, thus leading to increased sales and more profits. A survey from Statista shows that the global content marketing industry revenue is estimated to reach 72 billion in 2023 and will continue to grow, reaching around 107 billion in 2026. If you are still not convinced how content marketing can help your business grow, we have listed 5 reasons to make you think about starting your content marketing today.
5 Reasons to leverage content marketing to spike up your digital marketing strategy
Content marketing, when part of your digital marketing plan, lets you build sustainable relationships with your clients, leading to numerous sales over time.
Let us look in detail at what content can do when added to your digital marketing strategy.
Educates Your Audience
Content gives your audience information about your business and answers their basic questions. For example, if you are looking for a packer and mover for the first time, you may want to visit their social media profile to understand what they do, how they do and if they have a set process for a successful move. Keeping in mind that people are looking for a packer and mover, we have made the Genx Relocators page where we describe their services, USP and movement through short-form content and reels. You may want to consider how creatively we have described their expertise to move from state to state and street to street via a static:
By telling your audience interesting facts and also helping them make the right buying decision, you are sure to convert a potential lead into a customer. The great thing about content is that it has no shelf life. It can continue to inform potential customers throughout the year with no extra expenses on your part.
Ranks In Google
Being the biggest search engine, Google constantly receives millions of queries from users worldwide. So, there is always a possibility of someone using Google to research your industry. So by creating content and posting it online, you increase the chances of reaching these potential customers. The first step would be to research the keywords that will enable you to connect with your targeted audience. Check this list of keywords that we researched for one of our clients to optimize their on-site blogs.
After creating a list of keywords that can attract qualified traffic to your site, you can start creating content around those keywords and optimize it for search engines. For instance, check this blog from another brand where we wrote about plant-based meat optimized with keywords to attract visitors.
Leads To Conversions
Just writing any content online won’t help! Many times your potential leads do research about you on the internet, and your content and digital presence would make a lot of difference. Take the example of consumers searching for ghee. They may run search queries like “organic desi ghee” or “gir cow ghee”. By optimizing your content for such keywords, you can reach these potential customers. For example, our product description for Vanalaya Gir Cow Ghee is optimized with relevant keywords to attract our audience.
We have also made many A+ pages on Amazon for clients, which provide users with a thorough understanding of products through attractive product descriptions, showcasing their key benefits and features. This strategy improves the chances of your brand appearing on the first page of the search. A higher ranking in SERPs increases the possibility of higher traffic and more conversions.
Drives Social Media Engagement
No other marketing channel can match the reach of social media channels. Through consistent creative content, you can interact with your audience to showcase what’s happening in your business on a regular basis. For example, by posting content regularly on Instagram about your ongoing customer orders and processes, you can form hundreds of new connections, many of whom could be decision-makers at key businesses in your area. These screenshots prove how potential customers try to reach you after seeing your social media posts:
Showcases Your Brand As An Industry Authority
Through content, you can showcase your brand, business, and expertise. With the content you upload on your site, you demonstrate your expertise in a specific industry to your visitors. For example, look at how we created our service page, where we have written about our expertise, types of services, industries we serve, our defined process, and many more. This gives a detailed picture of ourselves and establishes us as a credible brand.
Conclusion:
Undoubtedly, incorporating content marketing into your digital marketing strategy is crucial in today’s competitive landscape. With valuable and reliable content, you can foster engagement and enhance overall brand awareness. When used correctly with the aid of expert content writing services, content marketing, together with digital marketing, will be a powerful tool that can drive business growth and success.
As a leading content writing agency with a dynamic team of subject-matter experts and writers, Degefy has helped numerous brands create high-quality, optimized content, fostering brand awareness and enabling them to grow their organic presence. Our writers create engaging, impactful and well-researched content that touches the emotional chords of potential customers to influence their buying decisions. We have worked with hundreds of reputed brands of all sizes, spanning industries like healthcare, finance, e-commerce, travel, food, manufacturing, and many more, helping them improve their online presence with optimized content, get better rankings in search results, generate leads and boost revenues.
With our unwavering commitment towards excellence and focus on building long-term partnerships, we constantly strive to deliver outcomes that exceed customer expectations.