Do you often wonder if social media is a powerful tool for lead generation or just a source of entertainment?
Well, we have the answer for you! Social media serves the dual purpose of providing users with engaging content while allowing businesses to connect with target audiences and build brand awareness.
According to DataReportal’s Global Statshot Report, 75% of people use social media to research a brand. Such numbers indicate that right social media marketing has become huge to stand out from the crowd and generate leads.
Especially for small businesses, social media has the power to change the game. By showcasing your products or services, offering exclusive promotions, and providing valuable insights to the mass audience, you can use social media accounts like Instagram to your advantage. They help facilitate direct communication with your followers and build a loyal customer base.
As a small business owner, if you are feeling FOMO (Fear of Missing Out) from your large peers because you cannot use your social media effectively when it comes to design and content, do not worry anymore!
Here are some best practices from our social media marketing experts that will surely help you reach your A-game! Following these tips, you can stay afloat in the cut-throat marketing world and get your desired profits.
Best Practices For Instagram Marketing for Small Business
To become one of the best digital marketing agencies, Degefy has always followed these best practices that we are sharing with you.
So, are you ready to see the secret sauce to the success of Degefy? Here are the top five best practices we follow for all our social media clients:
Moment Marketing
At Degefy, we believe that capitalizing on the current news, latest trends, and viral moments timely is the key to increasing the growth of your account. It stirs a conversation around the latest event that helps your social media account get the attention it deserves.
Remember the time when Zomato-Blinkit billboard banter spread like wildfire? We came up with similar social media post designs for our clients that you can check out on our Degefy Instagram page.
Our own twist to the viral Zomato-Blinkit Billboard banter
For one of our clients dealing with security services, we created a reel using audio from Yashraj Mukhate, “Aajao Dikha Dunga“. The original reel went viral on Instagram with over 400,000 likes and 5 million views. The reel audio is still trending over the Internet, with over 5615 reels made using the same.
So, when we get a full-blown marketing opportunity, we just grab it for our precious clients!
Experimenting with Content and Design
The biggest mistake you can make with your social media account is not experimenting with content and design. How will you know what works best for you when you don’t try multiple options?
Here is what we do when we onboard a new client. We experiment with all kinds of posts, whether statics, videos, reels, or carousels. Our design team also creates multiple colour schemes to suit a brand’s identity and see what works best for them.
Take a look at some of our Grid options:
Color palettes and tones for a strong first impression on Instagram
For one of our social media clients dealing with conceptual gift hampers, you can see how we have created multiple reels showcasing behind-the-scenes and multiple gifting options, statics to highlight the details of the hampers, and carousels to show the gift from every angle in multiple design themes and colours.
Here is a screenshot from her Instagram page for your reference:
A sneak peek into our client’s Instagram account
Using Social Media As A Resource
Many small businesses make the mistake of treating their social media as a dumping ground for offers and promotions. However, to engage with the audience, you need a better approach. While it is important to be salesy occasionally, it is not enough! To truly engage, a social media account needs to be helpful to generate leads from customers.
At Degefy, we revamp our client’s social media accounts by not only promoting their business but also treating their accounts as resources to showcase their work. Through meticulous research, we provide the audience with educational content like how-to’s, share advice, and even keep them in the loop with the latest company updates. We also focus on moment marketing and use memes for entertainment and whatnot to keep our clients engaged.
You will understand this better with the example of one of our social media clients who provide relocation services. When you check out their profile, there are tips for relocating during Monsoon, updates on their new warehouse, and advice on packing goods.
Showcasing Real Testimonials
Who said word-of-mouth marketing is an old story? With social media platforms, it has just got a makeover. Earlier, it happened over a cup of tea among people who discussed their positive experiences and genuine product recommendations with their friends and family. Now, they post it online for the entire world to see!
But the biggest question is, ‘Are you using customer reviews to your benefit?’ While catchy slogans and fun marketing are important, there is one thing brands miss out on- authenticity.
At Degefy, we ensure that our clients’ Instagram accounts provide real content to the audience that helps them connect with the brand more! It can be validated with the Google reviews reel for one of our relocation service clients and a carousel for our gifting service client.
Measuring Results with Social Media Analytics
As a small business, optimizing your content from time to time by measuring results with social media analytics is important. If your business isn’t generating leads anymore, you’re not looking at your analytic reports thoroughly.
Trust us; this is the biggest mistake you can make! These analytics tell you what strategy works for you and when to pivot from the earlier strategy.
At Degefy, we understand that even a well-thought-out strategy can sometimes not generate the expected results. It is why we conduct monthly review meetings with our clients and reassess our content and design strategy by looking at detailed analytics of all social media accounts.
We also send outreach messages to potential customers through our client’s Instagram accounts and receive enquiries from them. For more detailed information, check out our first blog.
Wrap Up
Many small businesses fail to use social media accounts to their true potential. It is where a social media marketing agency like Degefy comes to your rescue.
When you partner with us, we help you create leads from your content rather than likes and followers. Our team prepares a detailed social media calendar for all the clients and walks them through it before starting the process. Our social media calendar consists of:
- Date of posting
- Concepts
- Reference
- Image copy
- Caption
- Hashtag
- Drive link for posting
- Posting status
- And all social media columns to add the links of the posts
Snapshot of how we maintain our calendar
With this, the client and our content and design team can brainstorm new ideas and understand each other’s approach to creating unique content for social media accounts.
So, take advantage of the best branding agency, Degefy, for all your social media requirements, from post design, stories, reel scripts, ads for page performance, and engagement in Facebook groups to LinkedIn outreach messages now!
For more information, do check our services section and follow us on Instagram and LinkedIn.