Have you ever thrown a pebble in a pond and noticed what happens afterward? Just as you drop a stone in the water, it starts creating ripples. You must be wondering why I am telling you this. Well, this is exactly how organic marketing works.
With a small initial action from your side, like putting out a blog post or updating social media, the ripples start forming as more and more audiences interact with your product or service. This builds the momentum gradually, with each positive interaction expanding your brand’s influence and reach.
Thus, impactful organic marketing can definitely be a good starting point for your business to grow multifolds. According to a report by BrightEdge, 53.3% of all web traffic comes from organic search, making it an unavoidable marketing source.
There is a clear need for organizations to take services from the best digital marketing agency to implement strategies that bring in customers naturally if you want to sustain long-term in the field. The blog will share our insights on the topic and some interesting tips that we follow for our esteemed clients.
Benefits of Organic Marketing
In layman’s terms, organic marketing is an umbrella term that includes everything in digital marketing that is not paid ads. These strategies are used to get the audience to your website, generate client leads, and boost conversion rates, all done naturally.
With all the efforts you put into organic marketing, you are likely to see results like turning leads into customers who will recommend you to others and most likely become returning customers.
Let us look at some of the benefits that organic marketing provides so that you can make a wise decision and invest in it by hiring the best content marketing agency:
1. Cost-Efficient Approach
Paid advertising is known for the fast results it delivers, but you cannot rely solely on it if you want to achieve long-term success in a cost-effective manner. This is where organic marketing steps in.
Organic marketing delivers what it promises by developing your brand for the long race. With effort, time, and patience, you can see a rise in audience engagement. The only money spent here is on hiring a team that will help out in organic marketing.
2. Build Brand Authority
There is no doubt that consumers purchase from a brand they can fully trust. Establishing a trustworthy brand isn’t a cup of tea and requires consistent efforts and hard work to win loyal customers.
As a result, various organizations focus on building brand authority to help them stand apart from the crowd and influence the consumers to buy from them. With an effective content marketing approach, these brands can unfailingly post fresh and compelling content on various channels in the form of website blogs, guest blogs, and social media posts that will prove their credibility in the market.
By highlighting their unique features, these brands can become distinct and priceless and establish solid brand authority. Also, don’t forget that your brand authority plays a notable role in influencing your search ranking on Google.
3. Improve Audience Engagement
Organic marketing allows you to reach a highly specific and genuinely interested audience. This focus on relevance and value results in higher customer satisfaction and helps you build personal connections with your customers.
By interacting directly with customers through social media platforms like LinkedIn, Facebook, Twitter, and Instagram, you can be authentic and convince customers in a better way to purchase your product or service.
Remember, promote your links on your profile, solve genuine problems, and ask questions from your customers to improve your overall engagement.
Top 5 Organic Marketing Strategies That We Follow
Before going headfirst into organic marketing, you must have a basic structure ready about what you want to do and achieve with all your organic marketing efforts. Once you have figured that out, it becomes easier to apply the following strategies to reap fruits from what you sow:
1. Building Up Evergreen Content
The main goal of any business is to keep their websites at the top of Google search results. We are sure you want the same for your brand. To do so, begin by searching the keywords you want to rank, brainstorming content ideas, and deciding the type of content you want to focus on.
Ensure your content remains relevant even after a long time and does not become useless within a few months. This helps you to refurbish the content as per the latest trends in the industry and publish it in a new format across different marketing channels. As a consequence, your visitors will be pushed to visit your page often for the information they are seeking.
There are various evergreen content types you can use depending upon the nature of your business, like:
- Blog posts
- Case Studies
- Tutorials
- Guides
- Industry Resources
- Infographics
- FAQs
- Landing page
- E-books
- Whitepapers
2. SEO Optimization
One of the most crucial factors of organic marketing is search engine optimization, a.k.a SEO. While we all have heard the term more times than we can recall, it makes all the difference in your strategy if you are using it correctly.
A well-optimized SEO content incorporates all the relevant keywords in the content piece without them feeling overstuffed and forced to help you rank higher in SERP. This is critical because better-ranked content is any day deemed more trustworthy by visitors as compared to poorly-ranked content.
Take a look at some of the fundamentals that one needs to keep in mind if one wants to achieve SEO-optimized content:
- Focus on topics and keywords that are suitable for your size and authority
- Include conceptually related keywords in your content
- Maintain keyword density of at least 1%
- Link your content to other pages of your website and high-authority sites
- Avoid hard-to-read content as it affects your overall readability of the content
- Use bullet points, images, and subheadings to allow easier navigation
- Keep the tone of the blog consistent throughout
- Use plain words that are easy to understand for all people
- Longer posts with 2000+ words tend to rank better on Google
- Include a clear title, meta description, and alt text in your blogs
3. Leveraging Social Media To Our Advantage
In today’s world, not being on social media is like navigating a new city without maps. You will always feel lost and disconnected from your customers. As you venture into your business, acquaint yourself with different social media platforms and create a business profile on the relevant ones.
For example, LinkedIn is more suitable for B2B companies whose customers are businesses and professionals. In contrast, Pinterest is more of a visual platform that can be effective for restaurants, interior designers, arts and crafts, or photography ventures. However, it does not mean you can stick to just one platform. Your customers can be dispersed on various platforms, and you have to choose the ones that have the most of them.
Once you have chosen the desired social media accounts, create your profile and follow the below-mentioned tips:
- Create a content theme to attract viewers with a unified experience
- Make a list of all important festivals and holidays and post wishes on these days resonating with your industry/product
- Have a list of hashtags ready in advance for different platforms
- Have a content calendar in place and schedule your posts to maintain consistency
- Build posts in a storytelling format by sharing successive posts to keep the excitement
- Use emoticons on social media like Facebook and Instagram to invoke desired emotion or feeling
- Find out the right time and quantity of posts for each platform through hit and trial
- Share quality visual content to engage readers
- Review analytics month-wise to check follower growth, likes, shares, clicks, and impressions
4. Improving Email Marketing Strategy
Email marketing is a type of organic marketing strategy that helps you make customers in your email list aware of new products and services, offers, and hot deals. The emails could range from welcome emails, newsletters, lead nurturing, confirmation, surveys, and invitations to promotional ones.
With our marketing efforts, we help companies draft compelling emails to build connections with their customers by keeping in mind the following points:
- Keep your message short and direct users to the website landing page
- Incorporate CTAs after the first paragraph and at the end
- Avoid sending superfluous emails that will serve no purpose at all
- Establish a schedule for the frequency of emails to avoid overburdening the prospects
- Maintain consistent branding in your emails to help recipients recognize your messages
- Use a catchy subject line so that the reader opens the email and reads it rather than discarding it
- Experiment with elements like subject lines, send times, or CTAs to determine what works best for your audience
- Shift from routine emails and encourage subscribers to interact with your emails through feedback, surveys, or contests
5. Other Organic Marketing Strategies
While we have explained the most important organic marketing strategies in detail, the world of organic marketing is still bottomless. Here are some of the other tips that can prove to be beneficial for you:
- Keep a check on the content and replace outdated content with the updated version
- Ensure all the backlinks you have added take the customers to the right page
- Reach out to complementary businesses on social media and build collaborations with them
- Be aware of all the social media viral trends and add them to your strategy
- Make sure your business appears in all free directories
- Join communities and groups on social media and actively participate in them
- Ensure your content is mobile-friendly, as many users access information via mobile devices
- Showcase customer testimonials, success stories, and case studies to demonstrate the value of your products or services
- Optimize for local search by claiming and maintaining your Google My Business listing and encourage customer reviews
- Optimize your content to answer voice queries concisely
Conclusion
To summarize the blog, I would like to quote Zig Ziglar’s famous words: “Stop selling, start helping.” Any organic marketing strategy should be focused on the same and provide the greatest value to the customers. Make content that resonates with your audience first and then sell them your product or service.
With this guide as our compass, we at Degefy, a content marketing agency in Hyderabad, offer businesses from various industries services like content marketing, local SEO, social media marketing, organic SEO, technical SEO, on-site SEO, off-site SEO, guest posting, and email marketing. Trust our comprehensive process and drive the results in your business.