In this world saturated with information, carving a niche for your brand amidst fierce competition is vital for sustained business success. Enter content marketing, a formidable strategy guaranteed to capture audience interest in your brand and set it apart from the rest. This is proven by the results of a Semrush survey involving marketers and business owners, which reveals that 69% of businesses intend to amp up their content marketing budgets in 2023.
Crafting useful content spanning blogs, articles, social media content, emails, newsletters, and PR articles through a proficient content writing agency can ensure your brand stays in the eyes of your potential customers.
3 key benefits of content marketing:
- Increased online presence: Through strategic content, you familiarize your audience with your brand and the range of products and services you offer. We are aware of how the popular personal and baby care brand Mamaearth leverages its content to educate the audience about its sustainable products and the importance of making eco-friendly choices.
- Builds trust: When you share helpful information with your audience, you establish credibility and trustworthiness. We have seen how brands like Plush have established trust by sharing helpful information with their audience.
- Enhances customer experience: You provide customers with information about your products, including guidance on their proper usage, contributing to a richer customer experience. The popular brand Whiskers educates consumers about the right way to use its beard care products like beard oil or beard shampoo.
However, in today’s fast-evolving digital landscape, where information is just a click away, no matter how exceptional your content is, if it is not on the first page of search engine results, all your efforts can be in vain.
Let us say you have created a compelling piece of content, like a thoughtful blog post or an in-depth guide. A few months after you publish it, you check the article’s performance and find that no one has seen it. So, essentially, if you don’t optimize your content, your content representing your brand’s unique voice and valuable insights can easily get lost in the expanse of the internet.
If search engines cannot find your content, it cannot help you attain your content marketing goals. So how can you ensure your valuable content reaches your audience amidst the ocean of online content?
This is where SEO enters the picture as the savior that ensures success for your content marketing strategy.
Taking Content To The Next Level With SEO
By merging content marketing and SEO, you can increase your visibility, outrank your competitors, and tap unlimited growth opportunities.
SEO refers to the methods used to ensure your content is visible to the specific audience you intend to target. The fundamental aim of SEO is to make your content appear in search results when your audience is seeking information, products, or services.
Top Gains From Integrating SEO With Content Marketing
SEO and content marketing complement each other, and incorporating a combination of both in your marketing strategy can yield impressive results.
Outlined below are the primary advantages that SEO content writing can provide for your business:
1.Improves Search Engine Rankings
When people search for content, most of them seldom go beyond the first page of results, even though there may be numerous articles on the same topic. Hence, your objective must revolve around securing a place on the first page of Google results.
When skillfully combined with quality content writing, SEO techniques can elevate your content’s positioning in search engine results.
These techniques include:
- Incorporating metadata like title tags and meta descriptions
- Using meta descriptions, titles, and tags for all your images added to the blogs
- Focusing your content around specific keywords
SEO helps the audience find your blog posts when they employ specific keywords during their searches. You can rely on the expertise of the best SEO company to identify the keywords related to your industry that people will use to search for information.
Here is an example to illustrate this. When writing a blog for our client, we strategically incorporated the keyword ‘dental clinic in Hyderabad’, making it easier for people searching for a trusted dental clinic.
2.Attracts Traffic To Your Website
Through effective SEO, you can make Google realize that your website has the most relevant answers to queries that people ask. The best way to achieve that is to focus on the keywords related to your business and the information you wish to share with your targeted audience.
Our SEO team identifies what keywords people use when searching for products or information about your industry.
Some tips to include your keywords are:
- Add them to relevant places inside your blog, like the first paragraph, headers, and conclusion.
- Do not stuff your keywords
- Starting your first line of the blog with a keyword is like hitting a bull’s eye.
3.Establishes Brand Authority
Publishing content that answers audience questions directly can help you showcase your expertise in the industry. By providing valuable information to people who need it, you establish your business as an authority on the subject.
To achieve this, you can:
- Provide informational content about basic things in your industry
- Cite resources of other experts
- Provide external links that help your audience verify the content’s correctness
Being honest and providing content that does not contain direct promotions about your products or services can help build your image as a trusted information source.
4.Creates Brand Awareness
When you achieve a first-page ranking in Google, you establish yourself as a leader in your industry. By optimizing your content to match search keywords, you will see an increase in the number of clicks that will continue to grow along with the increase in trustworthiness among people.
With our tailored SEO strategies, you can trigger a momentum that will lead to even greater brand awareness, making people more comfortable with your company and your products.
Tips for choosing the right content topics:
- Keep your target audience’s interests in mind
- Consider your current analytics and see what’s working and what’s not
- Look at what your competitors are posting
5.Develops Relationships With Customers
Beyond informing, engaging, and entertaining your readers, your optimized content builds trust, the foundation of enduring relationships. Partnering with a reputed content writing agency for quality content is your key to establishing lasting relationships with customers and nurturing brand loyalty.
We employ effective SEO practices to enhance your content, make it more appealing and capture your audience’s attention. This enables your content to resonate on an emotional level, helping you form lasting connections between your readers and yourself, driving sales and referrals.
3 SEO techniques that you can try:
- Use storytelling techniques to evoke your audience’s emotions
- Employ visual elements like videos, images, or infographics
- Add humor to your content to connect with your audience
6.Generates new leads
Leveraging seasoned content writing services empowers you to craft compelling content that generates fresh leads and boosts traffic to your website. In addition to grabbing your readers’ eyeballs, we persuade them to take action on what they have learned through strategic CTAs and mobile-friendly share buttons.
Though ensuring a majority of your content is informational rather than promotional, we subtly infuse marketing elements in every blog you post, ensuring it elevates your brand’s influence on its audience.
Some CTAs to add to your blogs can be:
- Share this post on social media
- Leave a comment
- Contact us to learn more
7.Helps your content stay relevant
While some content pieces have a limited shelf-life, many of them can remain evergreen even years later. Such content will continue to drive traffic to your website years after publishing, provided it is relevant and high in quality.
With smart SEO tactics, we empower you to generate long-lasting content, ensuring the hard work you invest in an article is not in vain. In addition, whenever we observe a dip in your traffic, we help you boost it with simple tricks like sharing it on social media or linking it to one of your recent articles.
Tips to increase traffic to your existing article:
- Keep updating the article with fresh content
- Add backlinks to the article
- Encourage comments from readers
Wrapping Up
If you want to derive the above priceless SEO benefits for your organization, you must work with the best SEO company that has set processes in place and knows what it takes to achieve results like an increase in search engine result rankings.
At Degefy, our dedicated team of expert content writers, SEO experts, and digital marketing pros with years of experience adhere to the best practices in SEO content writing, delivering results that surpass client expectations and outrank their competition.
Our team, with experience in every industry and vertical, knows the secret formula to create content that stays etched in the memory of readers. We commit to delivering quality SEO-optimized content with credible research to ensure you get a better ranking and higher sales every time.