{"id":119,"date":"2023-10-11T10:27:24","date_gmt":"2023-10-11T10:27:24","guid":{"rendered":"https:\/\/degefy.com\/blog\/?p=119"},"modified":"2023-11-28T08:15:55","modified_gmt":"2023-11-28T08:15:55","slug":"content-marketing-with-ai","status":"publish","type":"post","link":"https:\/\/degefy.com\/blog\/content-marketing-with-ai\/","title":{"rendered":"Boost Your Content Marketing With AI"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e7a6e32d774\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69e7a6e32d774\"  type=\"checkbox\" id=\"item-69e7a6e32d774\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/degefy.com\/blog\/content-marketing-with-ai\/#Top_5_Ways_To_Use_AI_In_Content_Marketing\" title=\"Top 5 Ways To Use AI In Content Marketing\">Top 5 Ways To Use AI In Content Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/degefy.com\/blog\/content-marketing-with-ai\/#1Make_AI_your_brainstorming_buddy\" title=\"1.Make AI your brainstorming buddy\">1.Make AI your brainstorming buddy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degefy.com\/blog\/content-marketing-with-ai\/#2Use_AI_to_reduce_errors\" title=\"2.Use AI to reduce errors\">2.Use AI to reduce errors<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degefy.com\/blog\/content-marketing-with-ai\/#3Synergize_with_AI_for_SEO\" title=\"3.Synergize with AI for SEO\">3.Synergize with AI for SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degefy.com\/blog\/content-marketing-with-ai\/#4Use_AI_to_promote_content\" title=\"4.Use AI to promote content\">4.Use AI to promote content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/degefy.com\/blog\/content-marketing-with-ai\/#5Take_analytics_to_the_next_level_with_AI\" title=\"5.Take analytics to the next level with AI\">5.Take analytics to the next level with AI<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/degefy.com\/blog\/content-marketing-with-ai\/#6Understand_User_Persona_with_AI\" title=\"6.Understand User Persona with AI\">6.Understand User Persona with AI<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/degefy.com\/blog\/content-marketing-with-ai\/#Wrap_Up\" title=\"Wrap Up\">Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">With AI becoming one of the most sought-after solutions in recent times for all industries, digital marketing companies are no longer behind. According to an <\/span><a href=\"https:\/\/www.insiderintelligence.com\/content\/power-of-generative-ai-buyers-journey\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Insider Intelligence<\/span><\/a><span style=\"font-weight: 400;\"> Survey from March 2023, 58% of marketing respondents confessed that using generative AI for content creation has improved performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine having a marketing assistant who will never suffer from writer&#8217;s block, provide insights to refine your content strategies, and research for you anytime you want. That is what precisely AI is offering to marketers today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, AI has become a crucial component if you want to be the <\/span><a href=\"https:\/\/degefy.com\/\"><b>best digital marketing agency.<\/b><\/a> <span style=\"font-weight: 400;\">However, you should also understand that AI is not about replacing humans. Rather, it is about enhancing their creativity and productivity. It is why you need to figure out ways to incorporate AI into your content marketing processes while striking a balance between writers and marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we will cover the top five ways to include AI in content creation and share some tips we use as a <\/span><a href=\"https:\/\/degefy.com\/about\/\"><b>content marketing agency in Hyderabad<\/b><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_5_Ways_To_Use_AI_In_Content_Marketing\"><\/span><strong>Top 5 Ways To Use AI In Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With generative AI cooking up a storm in the market, let us see some of the top ways in which <\/span><a href=\"https:\/\/degefy.com\/portfolio\/\"><b>content writing services<\/b><\/a><span style=\"font-weight: 400;\"> can use AI to make the most out of it:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1Make_AI_your_brainstorming_buddy\"><\/span><strong>1.Make AI your brainstorming buddy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever heard about the term blank page syndrome? Well, it is a type of writer&#8217;s block wherein you are unable to put your best work forward due to other stressful situations. In life, we all go through these tough phases, but AI is here to the rescue. When you feel something is missing in your content, AI can provide suggestions and give you a headstart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research and brainstorm before writing by generating content ideas around the latest trends. Start by having a clear objective regarding what problem you are trying to solve and the results you want to achieve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will ensure that you can use AI-based tools to their full potential. Then, use open-ended questions to seek answers to your questions, as this allows generative AI tools like ChatGPT to be more creative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are not getting the desired answers, try reframing questions, as the quality of your input determines the quality of responses by the tool. To understand how you can use AI for brainstorming, take a look at the ChatGPT prompt below:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-169 size-full\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/degefy-boosts.png\" alt=\"\" width=\"454\" height=\"512\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/degefy-boosts.png 454w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/degefy-boosts-266x300.png 266w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Image: <\/b><span style=\"font-weight: 400;\">Using ChatGPT for topic research and brainstorming<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure that AI fills the resource gaps in your content team. For example, AI can help you to create blog outlines if they are not your strength. Let us look at an example of the same from ChatGPT:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-168 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/degefy-boost.png\" alt=\"\" width=\"399\" height=\"587\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/degefy-boost.png 349w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/degefy-boost-204x300.png 204w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Image: <\/b><span style=\"font-weight: 400;\">A snippet of the prompt used to generate a blog outline\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it does not mean that AI can replace your skilled content team, as some aspects of content writing, like fact-checking and developmental edits, cannot be done without them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2Use_AI_to_reduce_errors\"><\/span><strong>2.Use AI to reduce errors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you are done with writing, you can ask AI to improve the content. For example, <\/span><a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><span style=\"font-weight: 400;\"> is used by content teams to refine the content, edit specific parts, and improve clarity and style of writing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform suggests better word choices and improvements in sentence structures and even adjusts the tone to match your specific audience. Further, the tool helps find grammatical mistakes in your content. This can save hours of manual work while ensuring the end result is error-free and polished.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3Synergize_with_AI_for_SEO\"><\/span><strong>3.Synergize with AI for SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Is ranking your content on top in Google searches still a far-fetched dream for you? Then, AI is your perfect partner to rank your content. According to Lucidworks&#8217; recent survey on relevant search, <\/span><a href=\"https:\/\/lucidworks.com\/post\/relevant-search\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">88%<\/span><\/a><span style=\"font-weight: 400;\"> of respondents confessed that AI can play a crucial role in Search Engine Optimization. Want to know how?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find the relevant keywords to boost your search rankings with AI-based tools. They can also predict the SEO rankings for a targeted keyword. When you have the right keywords with you, your team can tweak the existing content accordingly to get improved results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides that, AI tools like <\/span><a href=\"https:\/\/ahrefs.com\/writing-tools\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.jasper.ai\/tools\/meta-description-generator\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Jasper<\/span><\/a><span style=\"font-weight: 400;\"> can help you create catchy titles to increase traffic on your website. They can further support you in generating meta descriptions and alt-image texts for your content. It will directly improve your article&#8217;s performance as everything will now be SEO-optimized.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-124 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-155128.png\" alt=\"\" width=\"689\" height=\"565\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-155128.png 656w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-155128-300x246.png 300w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Image: <\/b><span style=\"font-weight: 400;\">Ahrefs AI Meta Description Generator<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4Use_AI_to_promote_content\"><\/span><strong>4.Use AI to promote content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today, promoting your content on one particular platform does not work. With users becoming active on social media like Instagram, Facebook, and LinkedIn, you must reach audiences beyond websites. However, creating content for all these platforms can be time-consuming and expensive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is where AI saves the day. Using generative AI tools like ChatGPT and <\/span><a href=\"https:\/\/www.copy.ai\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Copy.ai<\/span><\/a><span style=\"font-weight: 400;\">, you can copy-paste your website blogs into the search bar and get copies for <\/span><a href=\"https:\/\/degefy.com\/contact\/\"><b>social media marketing<\/b><\/a> <span style=\"font-weight: 400;\">across<\/span> <span style=\"font-weight: 400;\">various platforms according to your needs. All you have to do is add the right prompt, and your content will be ready in seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, these tools aren&#8217;t perfect. If you don&#8217;t add the right prompt, you will end up with generic results that won&#8217;t impress your target audience. Further, there could be inaccuracies in the generated content. Your team will need to read the content and do the required editing thoroughly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5Take_analytics_to_the_next_level_with_AI\"><\/span><strong>5.Take analytics to the next level with AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For any agency to be the <\/span><a href=\"https:\/\/degefy.com\/blog\/\"><b>best digital marketing agency<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">they need to frequently analyze the performance of their current marketing campaigns. With this information available to you, you can create better content strategies for the next month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When no tools were available, marketers had to manually filter through data and create reports. Here, a thorough understanding of the latest trends was required to find out your audience&#8217;s interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With AI-based tools like <\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> tools, this has become easier. While you may not realize it, the GA4 features like automated insights, personalized recommendations, and custom insights use AI so that you can make informed decisions about your campaigns.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6Understand_User_Persona_with_AI\"><\/span><strong>6.Understand User Persona with AI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With generative AI tools, you can understand your users by creating a marketing persona. You can ask AI tools questions and get answers any time of the day without them getting tired. Here are some of the questions you can ask AI for your persona research:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the primary concerns of your audience?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What pushes them to seek answers or assistance?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What specific information do they require before becoming a lead?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where do they typically source their information?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, you can ask the generative AI tools about the top features that customers look for in a particular product or service. It will tell you about the pointers you must focus on while creating content. Here is an example of the same from ChatGPT:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-125 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-155346.png\" alt=\"\" width=\"572\" height=\"673\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-155346.png 401w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-11-155346-255x300.png 255w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Image: <\/b><span style=\"font-weight: 400;\">Areas a brand should focus on for social media marketing<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when you feed information into chatbots, privacy concerns could exist, as anyone can use your data. Moreover, these tools give the same content after some point, leading to quality issues. So, be mindful of all these drawbacks when you use AI tools.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><strong>Wrap Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To summarize this blog, here is a tip from Degefy, a top <\/span><a href=\"https:\/\/degefy.com\/portfolio\/\"><b>content marketing agency in Hyderabad<\/b><\/a><span style=\"font-weight: 400;\">: Analyze your content marketing strategy and find areas where you need to add AI to achieve better outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/degefy.com\/content-writing\/\"><span style=\"font-weight: 400;\">Degefy<\/span><\/a><span style=\"font-weight: 400;\">, we can help you with your content requirements to expand your brand&#8217;s reach. We provide services like content strategy, content drafting and finalizing, and content optimization. Reach out to us for your content demands, and we will create a strategy that will resonate with your brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With AI becoming one of the most sought-after solutions in recent times for all industries, digital marketing companies are no&hellip;<\/p>\n","protected":false},"author":123457,"featured_media":120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[12,15,13,5],"_links":{"self":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/119"}],"collection":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/users\/123457"}],"replies":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":5,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"predecessor-version":[{"id":197,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/119\/revisions\/197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/media\/120"}],"wp:attachment":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}