{"id":37,"date":"2023-07-25T10:29:33","date_gmt":"2023-07-25T10:29:33","guid":{"rendered":"https:\/\/degefy.com\/blog\/?p=37"},"modified":"2023-11-28T08:20:35","modified_gmt":"2023-11-28T08:20:35","slug":"instagram-marketing","status":"publish","type":"post","link":"https:\/\/degefy.com\/blog\/instagram-marketing\/","title":{"rendered":"The Definitive Guide to Instagram Marketing for Small Businesses"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ea2a7228d7d\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69ea2a7228d7d\"  type=\"checkbox\" id=\"item-69ea2a7228d7d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/degefy.com\/blog\/instagram-marketing\/#Best_Practices_For_Instagram_Marketing_for_Small_Business\" title=\"Best Practices For Instagram Marketing for Small Business\">Best Practices For Instagram Marketing for Small Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/degefy.com\/blog\/instagram-marketing\/#Moment_Marketing\" title=\"Moment Marketing\">Moment Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degefy.com\/blog\/instagram-marketing\/#Experimenting_with_Content_and_Design\" title=\"Experimenting with Content and Design\">Experimenting with Content and Design<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degefy.com\/blog\/instagram-marketing\/#Using_Social_Media_As_A_Resource\" title=\"Using Social Media As A Resource\">Using Social Media As A Resource<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degefy.com\/blog\/instagram-marketing\/#Showcasing_Real_Testimonials\" title=\"Showcasing Real Testimonials\">Showcasing Real Testimonials<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/degefy.com\/blog\/instagram-marketing\/#Measuring_Results_with_Social_Media_Analytics\" title=\"Measuring Results with Social Media Analytics\">Measuring Results with Social Media Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/degefy.com\/blog\/instagram-marketing\/#Wrap_Up\" title=\"Wrap Up\">Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Do you often wonder if social media is a powerful tool for lead generation or just a source of entertainment?<\/p>\n<p><span style=\"font-weight: 400;\">Well, we have the answer for you! Social media serves the dual purpose of providing users with engaging content while allowing businesses to connect with target audiences and build brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to DataReportal&#8217;s Global Statshot Report, <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2022-july-global-statshot\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">75%<\/span><\/a><span style=\"font-weight: 400;\"> of people use social media to research a brand. Such numbers indicate that right social media marketing has become huge to stand out from the crowd and generate leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially for small businesses, social media has the power to change the game. By showcasing your products or services, offering exclusive promotions, and providing valuable insights to the mass audience, you can use social media accounts like Instagram to your advantage. They help facilitate direct communication with your followers and build a loyal customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a small business owner, if you are feeling FOMO (Fear of Missing Out) from your large peers because you cannot use your social media effectively when it comes to design and content, do not worry anymore!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some best practices from our<\/span><a href=\"https:\/\/degefy.com\/\"><span style=\"font-weight: 400;\"> social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> experts that will surely help you reach your A-game! Following these tips, you can stay afloat in the cut-throat marketing world and get your desired profits.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_For_Instagram_Marketing_for_Small_Business\"><\/span><span style=\"font-weight: 400;\">Best Practices For Instagram Marketing for Small Business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To become one of the <\/span><a href=\"https:\/\/degefy.com\/\"><b>best digital marketing agencies<\/b><\/a><span style=\"font-weight: 400;\">, Degefy has always followed these best practices that we are sharing with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, are you ready to see the secret sauce to the success of Degefy? Here are the top five best practices we follow for all our social media clients:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Moment_Marketing\"><\/span><strong>Moment Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At Degefy, we believe that capitalizing on the current news, latest trends, and viral moments timely is the key to increasing the growth of your account. It stirs a conversation around the latest event that helps your social media account get the attention it deserves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember the time when Zomato-Blinkit billboard banter spread like wildfire? We came up with similar social media post designs for our clients that you can check out on our Degefy <\/span><a href=\"https:\/\/www.instagram.com\/p\/CnGVC1xJGMg\/?igshid=MTc4MmM1YmI2Ng==\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Instagram page<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1Qi1NVVfV8DHLS_J0B_SNsq_4sQc8-06k\/view?usp=sharing\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-40 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Untitled-design-2.png\" alt=\"\" width=\"682\" height=\"341\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Untitled-design-2.png 1200w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Untitled-design-2-300x150.png 300w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Untitled-design-2-1024x512.png 1024w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Untitled-design-2-768x384.png 768w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/span><\/a><\/p>\n<p style=\"text-align: center;\"><b>Our own twist to the viral Zomato-Blinkit Billboard banter<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For one of our clients dealing with security services, we created a <\/span><a href=\"https:\/\/www.instagram.com\/reel\/Ct5uLSStRc_\/?igshid=MTc4MmM1YmI2Ng==\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">reel<\/span><\/a><span style=\"font-weight: 400;\"> using audio from Yashraj Mukhate, &#8220;<\/span><a href=\"https:\/\/www.instagram.com\/reel\/Cs-qc4dOqIX\/?igshid=MTc4MmM1YmI2Ng==\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Aajao Dikha Dunga<\/span><\/a><span style=\"font-weight: 400;\">&#8220;. The original reel went viral on Instagram with over 400,000 likes and 5 million views. The reel audio is still trending over the Internet, with over 5615 reels made using the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when we get a full-blown marketing opportunity, we just grab it for our precious clients!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Experimenting_with_Content_and_Design\"><\/span><strong>Experimenting with Content and Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The biggest mistake you can make with your social media account is not experimenting with content and design. How will you know what works best for you when you don&#8217;t try multiple options?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is what we do when we onboard a new client. We experiment with all kinds of posts, whether statics, videos, reels, or carousels. Our design team also creates multiple colour schemes to suit a brand&#8217;s identity and see what works best for them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at some of our Grid options:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-42 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Grid-2.jpeg\" alt=\"\" width=\"309\" height=\"473\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Grid-2.jpeg 670w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Grid-2-196x300.jpeg 196w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-41 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Grid-1.jpeg\" alt=\"\" width=\"327\" height=\"459\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Grid-1.jpeg 731w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Grid-1-214x300.jpeg 214w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/p>\n<p style=\"text-align: center;\"><b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Color palettes and tones for a strong first impression on Instagram<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For one of our social media clients dealing with <\/span><a href=\"https:\/\/instagram.com\/wrapzzgiftingindia?igshid=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">conceptual gift hampers<\/span><\/a><span style=\"font-weight: 400;\">, you can see how we have created multiple reels showcasing behind-the-scenes and multiple gifting options, statics to highlight the details of the hampers, and carousels to show the gift from every angle in multiple design themes and colours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a screenshot from her Instagram page for your reference:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-43 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Snehas-Wrapzz-Instagram.jpeg\" alt=\"\" width=\"418\" height=\"532\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Snehas-Wrapzz-Instagram.jpeg 1080w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Snehas-Wrapzz-Instagram-236x300.jpeg 236w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Snehas-Wrapzz-Instagram-805x1024.jpeg 805w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Snehas-Wrapzz-Instagram-768x977.jpeg 768w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/p>\n<p style=\"text-align: center;\"><b>A sneak peek into our client\u2019s Instagram account<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_Social_Media_As_A_Resource\"><\/span><strong>Using Social Media As A Resource<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many small businesses make the mistake of treating their social media as a dumping ground for offers and promotions. However, to engage with the audience, you need a better approach. While it is important to be salesy occasionally, it is not enough! To truly engage, a social media account needs to be helpful to generate leads from customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Degefy, we revamp our client&#8217;s social media accounts by not only promoting their business but also treating their accounts as resources to showcase their work. Through meticulous research, we provide the audience with educational content like how-to&#8217;s, share advice, and even keep them in the loop with the latest company updates. We also focus on moment marketing and use memes for entertainment and whatnot to keep our clients engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will understand this better with the example of one of our social media clients who provide <\/span><a href=\"https:\/\/instagram.com\/genxrelocators?igshid=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">relocation services<\/span><\/a><span style=\"font-weight: 400;\">. When you check out their profile, there are tips for relocating during Monsoon, updates on their new warehouse, and advice on packing goods.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Showcasing_Real_Testimonials\"><\/span><strong>Showcasing Real Testimonials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who said word-of-mouth marketing is an old story? With social media platforms, it has just got a makeover. Earlier, it happened over a cup of tea among people who discussed their positive experiences and genuine product recommendations with their friends and family. Now, they post it online for the entire world to see!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the biggest question is, &#8216;Are you using customer reviews to your benefit?&#8217; While catchy slogans and fun marketing are important, there is one thing brands miss out on- authenticity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Degefy, we ensure that our clients&#8217; Instagram accounts provide real content to the audience that helps them connect with the brand more! It can be validated with the <\/span><a href=\"https:\/\/www.instagram.com\/reel\/Ct8xMRnt1LU\/?igshid=MTc4MmM1YmI2Ng==\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google reviews reel<\/span><\/a><span style=\"font-weight: 400;\"> for one of our relocation service clients and a <\/span><a href=\"https:\/\/www.instagram.com\/p\/Cq-xzdsBK4T\/?igshid=NTY1MGJiNDNiYw==\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">carousel<\/span><\/a><span style=\"font-weight: 400;\"> for our gifting service client.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Measuring_Results_with_Social_Media_Analytics\"><\/span><strong>Measuring Results with Social Media Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a small business, optimizing your content from time to time by measuring results with social media analytics is important. If your business isn&#8217;t generating leads anymore, you&#8217;re not looking at your analytic reports thoroughly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust us; this is the biggest mistake you can make! These analytics tell you what strategy works for you and when to pivot from the earlier strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Degefy, we understand that even a well-thought-out strategy can sometimes not generate the expected results. It is why we conduct monthly review meetings with our clients and reassess our content and design strategy by looking at detailed analytics of all social media accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also send outreach messages to potential customers through our client\u2019s Instagram accounts and receive enquiries from them. For more detailed information, check out our <\/span><a href=\"https:\/\/degefy.com\/blog\/instagram-marketing\/\"><span style=\"font-weight: 400;\">first blog<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><span style=\"font-weight: 400;\">Wrap Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many small businesses fail to use social media accounts to their true potential. It is where a social media marketing agency like Degefy comes to your rescue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you partner with us, we help you create leads from your content rather than likes and followers. Our team prepares a detailed <\/span><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1zaJFdayt0Wjl8PQFxZvI2HMN7h4tKFI3tzPrKcFU8PM\/edit?usp=sharing\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">social media calendar<\/span><\/a><span style=\"font-weight: 400;\"> for all the clients and walks them through it before starting the process. Our social media calendar consists of:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date of posting\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concepts\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reference\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Image copy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Caption<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hashtag\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive link for posting\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posting status\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And all social media columns to add the links of the posts\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><b><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-46 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-155649.png\" alt=\"\" width=\"628\" height=\"394\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-155649.png 1025w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-155649-300x188.png 300w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-25-155649-768x481.png 768w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/>Snapshot of how we maintain our calendar<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With this, the client and our content and design team can brainstorm new ideas and understand each other&#8217;s approach to creating unique content for social media accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, take advantage of the best branding agency, Degefy, for all your social media requirements, from post design, stories, reel scripts, ads for page performance, and engagement in Facebook groups to LinkedIn outreach messages now!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information, do check our <\/span><a href=\"https:\/\/degefy.com\/social-media\/\"><span style=\"font-weight: 400;\">services section<\/span><\/a><span style=\"font-weight: 400;\"> and follow us on Instagram and LinkedIn.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you often wonder if social media is a powerful tool for lead generation or just a source of entertainment?&hellip;<\/p>\n","protected":false},"author":123457,"featured_media":39,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[6,7,4,5],"_links":{"self":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/37"}],"collection":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/users\/123457"}],"replies":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":10,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":207,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions\/207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/media\/39"}],"wp:attachment":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}