{"id":56,"date":"2023-07-31T06:05:49","date_gmt":"2023-07-31T06:05:49","guid":{"rendered":"https:\/\/degefy.com\/blog\/?p=56"},"modified":"2023-11-28T08:18:37","modified_gmt":"2023-11-28T08:18:37","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/degefy.com\/blog\/content-marketing\/","title":{"rendered":"How can businesses use content marketing to build brand awareness and engage with their target audience?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ea2623560fc\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69ea2623560fc\"  type=\"checkbox\" id=\"item-69ea2623560fc\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/degefy.com\/blog\/content-marketing\/#The_Roadmap_For_Businesses_To_Use_Content_Marketing\" title=\"The Roadmap For Businesses To Use Content Marketing\">The Roadmap For Businesses To Use Content Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/degefy.com\/blog\/content-marketing\/#1Reach_Your_Target_Audience_With_Multiple_Distribution_Channels\" title=\"1.Reach Your Target Audience With Multiple Distribution Channels\">1.Reach Your Target Audience With Multiple Distribution Channels<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degefy.com\/blog\/content-marketing\/#2Establish_Your_Brand_Identity_With_The_USP\" title=\"2.Establish Your Brand Identity With The USP\">2.Establish Your Brand Identity With The USP<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degefy.com\/blog\/content-marketing\/#3Focus_On_Posting_Content_on_External_Websites\" title=\"3.Focus On Posting Content on External Websites\">3.Focus On Posting Content on External Websites<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degefy.com\/blog\/content-marketing\/#4Make_Data_The_Center_Of_Your_Content_Strategy\" title=\"4.Make Data The Center Of Your Content Strategy\">4.Make Data The Center Of Your Content Strategy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/degefy.com\/blog\/content-marketing\/#5Always_Remember_To_Follow_Up\" title=\"5.Always Remember To Follow Up\">5.Always Remember To Follow Up<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/degefy.com\/blog\/content-marketing\/#Parting_Thoughts\" title=\"Parting Thoughts\">Parting Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">With consumers&#8217; attention span fleeting and similar products and services being offered by multiple brands, do you wonder how you can capture the hearts and minds of your target audience?<\/span><\/p>\n<p><b>Content marketing is your answer!\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In simple terms, <a href=\"https:\/\/degefy.com\/\">content marketing<\/a> is building useful content like blogs, videos, social media posts, newsletters, and emails to reach out to both current and potential customers. When executed skillfully, you can break through the noise in your industry to build meaningful customer relations and increase engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the example of a leading business coach <\/span><a href=\"https:\/\/www.instagram.com\/rajivtalreja\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Rajiv Talreja<\/span><\/a><span style=\"font-weight: 400;\">. With his keen understanding of his target audience and effective content marketing strategy, he delivers exceptional content by explaining intricate concepts in a relatable manner. It can be validated by the reach his posts get online and his 218k followers on Instagram.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-58 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/blog-resized-02.jpg\" alt=\"\" width=\"567\" height=\"340\" \/><\/p>\n<p style=\"text-align: center;\"><b>The <\/b><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" target=\"_blank\" rel=\"nofollow noopener\"><b>statistics<\/b><\/a><b> prove why it is a go-to tactic for all content marketing agencies<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Want to do the same for your business but do not know how to get started? Then, this blog is the right starting point on how to use content marketing to build brand awareness and engage with your customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Roadmap_For_Businesses_To_Use_Content_Marketing\"><\/span><span style=\"font-weight: 400;\">The Roadmap For Businesses To Use Content Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With a well-crafted <a href=\"https:\/\/degefy.com\/\">content marketing<\/a> roadmap, businesses can increase online visibility, boost loyalty, improve authority, and generate leads to turn their efforts into results. Here are some expert tips from Degefy on leveraging content marketing to deliver authentic content at each stage of your sales pitch-from awareness to final purchase:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1Reach_Your_Target_Audience_With_Multiple_Distribution_Channels\"><\/span><strong>1.Reach Your Target Audience With Multiple Distribution Channels<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"font-size: 1.25rem;\">One of the<\/span> <\/span><span style=\"font-size: 1.25rem;\">biggest mistakes companies can make is relying on one source to maximize audience reach. With the audience using different <a href=\"https:\/\/degefy.com\/\">social media accounts<\/a> and sources to collect information, it is crucial to distribute your content across all channels.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-59 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/reality-check_Mesa-de-trabajo-1-copy.jpg\" alt=\"\" width=\"617\" height=\"362\" \/><\/p>\n<p style=\"text-align: center;\"><b>Types of Content Marketing Format You Should Know<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With the help of this, businesses can target multiple audience segments and even direct them from one source to another with their catchy CTAs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Degefy, we follow the best practices and target all high-potential social media channels like Instagram, LinkedIn, Twitter, and Facebook for our clients apart from their company website, blogs, emails, and newsletters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one of our clients in the technology industry, we have decoded complex concepts in simplified language, researched the latest trends in the industry, and presented them across all leading <a href=\"https:\/\/degefy.com\/\">content marketing<\/a> examples, like company blogs, guest blogs, Instagram posts, and LinkedIn posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have been consistent in that all our content has relevant CTAs to drive the audience from one source to another to build brand awareness and generate leads for our clients, making them rank for more than 10k keywords.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-60 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Keyword-image.jpeg\" alt=\"\" width=\"738\" height=\"91\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Keyword-image.jpeg 1600w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Keyword-image-300x37.jpeg 300w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Keyword-image-1024x127.jpeg 1024w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Keyword-image-768x95.jpeg 768w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Keyword-image-1536x190.jpeg 1536w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Our Technology Client\u2019s Keyword Ranking<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2Establish_Your_Brand_Identity_With_The_USP\"><\/span><strong>2.Establish Your Brand Identity With The USP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to be distinguished from the crowd, you need to bring something special to the table. Generally, brands provide a cost-effective way to solve problems, and this is what we call the unique selling proposition (USP) of your business. It highlights the distinct benefit your brand offers and helps you stay ahead of your competitors by communicating value to your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the USP of <\/span><a href=\"https:\/\/degefy.com\/\"><span style=\"font-weight: 400;\">Degefy<\/span><\/a><span style=\"font-weight: 400;\"> is its vast range of writers. With subject matter expert writers from different fields like law, finance, technology, economics, commerce, and medicine, we can create high-quality content that provides deep research into the respective subject.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, we are able to meet client requirements which can be validated with our <\/span><a href=\"https:\/\/www.google.com\/maps\/place\/Degefy+Digital+Marketing+Services\/@17.3508959,78.4727386,17z\/data=!4m8!3m7!1s0x3bcb9756c8e983fd:0x3ba01cccef00c701!8m2!3d17.3508959!4d78.4727386!9m1!1b1!16s%2Fg%2F11l8g93d_c?hl=en-IN&amp;entry=ttu\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">5-star Google Reviews<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-62 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-113234.png\" alt=\"\" width=\"600\" height=\"298\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-113234.png 988w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-113234-300x149.png 300w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-113234-768x382.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Glowing Reviews From Our Clients<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3Focus_On_Posting_Content_on_External_Websites\"><\/span><strong>3.Focus On Posting Content on External Websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Being a newbie in the business, it is often difficult to push your content to the top of Google Search results because your domain lacks authority. It happens because of the age of your domain, how much content is optimized on your site, and backlink history.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this should never be the roadblock to your success. You can use other websites to post your content and boost your engagement. Here is how our process works:<\/span><\/p>\n<p><b>Step 1: <\/b><span style=\"font-weight: 400;\">We create a list of industry-related websites and then reach out to the publisher to allow us to contribute to their sites periodically.<\/span><\/p>\n<p><b>Step 2:<\/b><span style=\"font-weight: 400;\"> Once we get a green signal, we write content on the topics relevant to the user and share it with the users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We often provide educational content rather than self-promotional content to attract more eyes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the example of our technology client again. We follow the same steps for them and write unique and informative content for the audience that will hold relevance on topics such as \u201c<\/span><a href=\"https:\/\/krafitis.com\/codeless-testing-tool-checklist-factors-to-consider-when-buying\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Codeless testing tool checklist &#8211; Factors to consider when buying<\/span><\/a><span style=\"font-weight: 400;\">&#8220;, &#8220;<\/span><a href=\"https:\/\/metabuzz360.com\/cloud-testing-an-introduction-and-benefits\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Cloud Testing<\/span><\/a><span style=\"font-weight: 400;\">&#8220;, and &#8220;<\/span><a href=\"https:\/\/digestley.com\/why-use-real-device-testing-for-mobile-and-web-apps\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Why use real device testing for mobile and web apps<\/span><\/a><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4Make_Data_The_Center_Of_Your_Content_Strategy\"><\/span><strong>4.Make Data The Center Of Your Content Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-61 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/reality-check_Mesa-de-trabajo-1.jpg\" alt=\"\" width=\"655\" height=\"544\" \/><\/h3>\n<p style=\"text-align: center;\"><b>A Meme On Content Marketing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When you publish your content online, you must work on the blend of marketing and analytics to know your content is working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be achieved by various content analysis tools that help you track and improve the performance of your content. Most of these tools are directed towards <a href=\"https:\/\/degefy.com\/\">Search Engine Optimization<\/a> (SEO) and help you rank in Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some content analysis tools that our digital marketing experts use to ensure that our client&#8217;s content ranks among the top:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Analytics: <\/b><span style=\"font-weight: 400;\">It is one of the most powerful and customizable tools that allow us to track performance metrics, traffic sources, engagement metrics, and conversions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ahrefs: <\/b><span style=\"font-weight: 400;\">Ahrefs is a tool most <a href=\"https:\/\/degefy.com\/contact\/\">content writing agencies<\/a> swear by. It helps us to research competitors and keywords, conduct backlink audits, and identify content gaps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Search Console: <\/b><span style=\"font-weight: 400;\">This analytical tool offers unique features like impressions, click-through rates, and positioning. It also helps to identify site speed and performance bottlenecks in the websites.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5Always_Remember_To_Follow_Up\"><\/span><strong>5.Always Remember To Follow Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once your content is out there for the audience to witness, the ball is in their court to make the judgment. But what if the people haven&#8217;t seen your content yet?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Internet is a vast sea of information with constant distractions where your brand can fade away as quickly as it comes to light. It is why follow-ups with your customers are important to solidify the connection between your brand and audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes following up with customers via email, retargeting ads, responding to comments and messages on social media, catching up with existing customers occasionally, and initiating groundbreaking conversations on relevant topics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At<a href=\"https:\/\/degefy.com\/contact\/\"> Degefy<\/a>, our social media manager proactively responds to messages and customer queries so that a potential lead turns into a paying customer for all our clients.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Parting_Thoughts\"><\/span><span style=\"font-weight: 400;\">Parting Thoughts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to set up a brand narrative, it is important to have a set content strategy. By reaching out to customers, leveraging data insights, and working on feedback, you can seize the opportunity and leave a long-lasting impact on your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/degefy.com\/content-writing\/\"><span style=\"font-weight: 400;\">Degefy<\/span><\/a><span style=\"font-weight: 400;\">, we strategize content marketing for you by creating authentic content that creates user interest by conducting thorough research and keeping up with evolving industry trends. With our wide range of services from content writing, SEO, performance marketing, social media, and more, you can stay at the top-of-mind of your customers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With consumers&#8217; attention span fleeting and similar products and services being offered by multiple brands, do you wonder how you&hellip;<\/p>\n","protected":false},"author":123457,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,8],"tags":[9,10,6,7],"_links":{"self":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/56"}],"collection":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/users\/123457"}],"replies":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":5,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":204,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions\/204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/media\/57"}],"wp:attachment":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}