{"id":67,"date":"2023-07-31T06:46:30","date_gmt":"2023-07-31T06:46:30","guid":{"rendered":"https:\/\/degefy.com\/blog\/?p=67"},"modified":"2023-11-28T08:18:29","modified_gmt":"2023-11-28T08:18:29","slug":"digital-marketing-content","status":"publish","type":"post","link":"https:\/\/degefy.com\/blog\/digital-marketing-content\/","title":{"rendered":"What are the best practices for creating effective digital marketing content?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e1ee3de7223\" ><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69e1ee3de7223\"  type=\"checkbox\" id=\"item-69e1ee3de7223\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/degefy.com\/blog\/digital-marketing-content\/#Best_Practices_For_Effective_Content_Marketing\" title=\"Best Practices For Effective Content Marketing\">Best Practices For Effective Content Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/degefy.com\/blog\/digital-marketing-content\/#1Boost_your_Google_rankings_with_these_tips\" title=\"1.Boost your Google rankings with these tips\">1.Boost your Google rankings with these tips<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/degefy.com\/blog\/digital-marketing-content\/#2Create_a_compelling_Linkedin_or_speaker_profile_that_leaves_an_impact\" title=\"2.Create a compelling Linkedin or speaker profile that leaves an impact\">2.Create a compelling Linkedin or speaker profile that leaves an impact<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/degefy.com\/blog\/digital-marketing-content\/#3_Mastering_the_art_of_creating_engaging_social_media_content\" title=\"3. Mastering the art of creating engaging social media content\u00a0\">3. Mastering the art of creating engaging social media content\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/degefy.com\/blog\/digital-marketing-content\/#Summing_Up\" title=\"Summing Up\">Summing Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Digital Marketing Content: In a digital world with information overload and low attention span, attracting and holding your audience&#8217;s attention has become the need of the hour. And what better way than content marketing to grab your audience&#8217;s eyeballs, keep them interested, and drive your site&#8217;s organic traffic?<\/p>\n<p><span style=\"font-weight: 400;\">Inarguably, a content marketing strategy, when executed well with the help of an experienced <\/span><a href=\"https:\/\/degefy.com\/\"><b>content writing agency<\/b><\/a><span style=\"font-weight: 400;\">, is an excellent way to promote your brand and make your business stand out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating content has taken on different forms in recent years. Let us look at some examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Linkedin posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad copies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Press release articles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quora answers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ebooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No matter whatever the content type, the goal remains the same; to provide information that resonates with your target audience through the right platform, in the right format and at the right time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to developing a powerful<\/span><a href=\"https:\/\/degefy.com\/\"><span style=\"font-weight: 400;\"> content strategy<\/span><\/a><span style=\"font-weight: 400;\">, there is a lot to think about. And with the help of some key best practices, you can achieve your content strategy success. Aided by these guidelines, you can enhance your content&#8217;s impact and achieve your desired goals.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_For_Effective_Content_Marketing\"><\/span><strong>Best Practices For Effective Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By implementing these practices, your content will breathe new life into your brand online, setting you miles apart from your industry competitors.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1Boost_your_Google_rankings_with_these_tips\"><\/span><strong>1.Boost your Google rankings with these tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Tip 1:<\/b><span style=\"font-weight: 400;\">\u00a0 When writing any content, ensure it is reader-friendly and simple, using non-technical, everyday words and avoiding jargon. Provide well-researched factual information with external links, letting users verify its reliability. One great idea is to post content that you yourself would like to read. Such content is more likely to keep readers engaged for a longer period. Additionally, always write in a personal tone to capture your reader\u2019s attention.\u00a0<\/span><\/p>\n<p><b>Tip 2: <\/b><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/www.instagram.com\/p\/CqS-HNqh9pq\/?igshid=MTc4MmM1YmI2Ng==\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">infographics<\/span><\/a><span style=\"font-weight: 400;\"> in the form of images and videos to make your content aesthetically pleasing and help readers retain your information. Videos and high-resolution images help you share information in a more engaging way with your potential customers. Moreover, they enable you to tell a story in a compelling way that words alone cannot accomplish. Infographics let you explain complex concepts simply so that even a layman can understand them.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-72 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-121124.png\" alt=\"\" width=\"506\" height=\"509\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-121124.png 708w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-121124-298x300.png 298w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-121124-150x150.png 150w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Image: An Infographic designed for Degefy Instagram Account<\/b><\/p>\n<p><b>Tip 3: <\/b><span style=\"font-weight: 400;\">Always use active voice since it is more direct and better for clarity. Addressing your users or readers as &#8220;you&#8221; instead of &#8220;the customer&#8221; is better since personal pronouns are more clear and sound more human.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2Create_a_compelling_Linkedin_or_speaker_profile_that_leaves_an_impact\"><\/span><strong>2.Create a compelling Linkedin or speaker profile that leaves an impact<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Knowing how to write an effective profile of your customer should also be a crucial part of your<\/span><a href=\"https:\/\/degefy.com\/\"><span style=\"font-weight: 400;\"> marketing<\/span><\/a><span style=\"font-weight: 400;\"> plan. An impactful profile is sure to catch your audience\u2019s attention.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We share some strategies that work excellently for us when we create speaker profiles for our clients.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At <\/span><a href=\"https:\/\/degefy.com\/contact\/\"><span style=\"font-weight: 400;\">Degefy<\/span><\/a><span style=\"font-weight: 400;\">, we first interview clients to understand their business and know things like how they entered into their profession or what their short and long-term goals are. We ask about special achievements, personality traits, expertise in the profession, work experience, and so on that we can mention in their profile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Based on this information, we weave the profile in a <\/span><a href=\"https:\/\/www.linkedin.com\/in\/madhusudhan-gonela-628b774a\/?originalSubdomain=in\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">story-telling format<\/span><\/a><span style=\"font-weight: 400;\">, mentioning the client\u2019s struggles in their professional life and how they overcame them. We guarantee that such a profile will touch your audience\u2019s emotional chord and resonate with them.<\/span><\/li>\n<\/ul>\n<p>Two tips on how you can make an effective speaker profile:<\/p>\n<p><b>Tip 1<\/b><span style=\"font-weight: 400;\">: With years of writing experience, we found that many of our clients liked their profile when we started with some impressive opening lines that can even be the famous quote of a successful entrepreneur. You can write how the quote inspired the speaker during his career journey.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-70 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-120335.png\" alt=\"\" width=\"533\" height=\"391\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-120335.png 562w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-120335-300x220.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Image: Display of our esteemed client\u2019s profile\u00a0<\/b><\/p>\n<p><b>Tip 2<\/b><span style=\"font-weight: 400;\">: Always write the profile in the first person since it gives a personalized touch to the profile and goes well with the audience. Many writers do this in 3rd person format, and the essence is lost while writing. Writing in 3rd person works when the profile introduces a person and is not for reading purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an impressive Linkedin <\/span><a href=\"https:\/\/www.linkedin.com\/in\/arvindmurwaha\/?originalSubdomain=in\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">profile<\/span><\/a><span style=\"font-weight: 400;\"> of Arvind Murwaha, a business coach for whom we wrote in the first person for a client that attracted many responses from potential clients.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-71 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-120523.png\" alt=\"\" width=\"647\" height=\"360\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-120523.png 882w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-120523-300x167.png 300w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-31-120523-768x427.png 768w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Image: Snippet from the LinkedIn Profile of Arvind Murwaha<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Mastering_the_art_of_creating_engaging_social_media_content\"><\/span><strong>3. Mastering the art of creating engaging social media content\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Writing <\/span><a href=\"https:\/\/degefy.com\/contact\/\"><span style=\"font-weight: 400;\">social media content<\/span><\/a><span style=\"font-weight: 400;\"> is no easy task since you must adhere to strict character limits and work under tight deadlines. You need to be creative, witty and in touch with the latest trends to make your content stand out. Despite its challenges, social media content is rewarding and can create a buzz around your brand, inspire conversations, and influence sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some practices that have helped us attract traffic and get conversions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We first prepare a calendar for our client based on the AIDA model focusing on Attention, Interest, Desire, and Action. The topics for the month are woven around these four concepts so that they can attract attention, generate interest, and create conviction. Content that is based on AIDA will work like magic to generate the audience\u2019s interest.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Along with informative posts, we ensure to add<\/span> <a href=\"https:\/\/www.instagram.com\/p\/CksFsQlpvQ2\/?img_index=1\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">humorous<\/span><\/a> <span style=\"font-weight: 400;\">content or content with<\/span> <a href=\"https:\/\/www.instagram.com\/p\/Ct5uLSStRc_\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">trending music<\/span><\/a><span style=\"font-weight: 400;\"> to attract the viewer\u2019s attention and get more likes and followers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frequently, we use <\/span><a href=\"https:\/\/www.instagram.com\/p\/CtKy34_BIin\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">funny memes<\/span><\/a><span style=\"font-weight: 400;\"> or eye-catching images bearing <\/span><a href=\"https:\/\/www.instagram.com\/p\/CkaYY-qgwoG\/?img_index=1\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">catchy one-liners<\/span><\/a><span style=\"font-weight: 400;\"> with wordplay that draw the audience\u2019s attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instead of being generalized, the content should focus on the USP of the products or services, highlighting what differentiates them from other competitors.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Look at this example of our restaurant client, where we mention their special <\/span><a href=\"https:\/\/www.instagram.com\/p\/CuCxr9TPDV9\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">offers<\/span><\/a><span style=\"font-weight: 400;\"> everywhere:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-69 aligncenter\" src=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Beyond_dosa_offer-flayer1.jpg\" alt=\"\" width=\"544\" height=\"544\" srcset=\"https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Beyond_dosa_offer-flayer1.jpg 2000w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Beyond_dosa_offer-flayer1-300x300.jpg 300w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Beyond_dosa_offer-flayer1-1024x1024.jpg 1024w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Beyond_dosa_offer-flayer1-150x150.jpg 150w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Beyond_dosa_offer-flayer1-768x768.jpg 768w, https:\/\/degefy.com\/blog\/wp-content\/uploads\/2023\/07\/Beyond_dosa_offer-flayer1-1536x1536.jpg 1536w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Image: Beyond Dosa, a Canada-based restaurant\u2019s offer on Canada Day<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summing_Up\"><\/span><span style=\"font-weight: 400;\">Summing Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These best practices should help you create content that will make your target audience interact with you, take action, or simply spend time thinking about what they just read.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, here is a friendly word of advice. It would be prudent to leave your content marketing in the hands of a professional<\/span><a href=\"https:\/\/degefy.com\/contact\/\"> <b>content writing agency<\/b><\/a><span style=\"font-weight: 400;\"> with a proven track record of delivering amazing results for its clients. Since your content directly reflects your business, it is better not to take chances and leave it to a seasoned agency that knows its job well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you entrust your content to the<\/span><a href=\"https:\/\/degefy.com\/contact\/\"> <b>best content marketing agency<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> their expert writers will create that emotional connection with your audience with engaging content that will help your website make its way to the top of Google\u2019s search results.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Content: In a digital world with information overload and low attention span, attracting and holding your audience&#8217;s attention&hellip;<\/p>\n","protected":false},"author":123458,"featured_media":68,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[9,12,6,7,13,5],"_links":{"self":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/67"}],"collection":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/users\/123458"}],"replies":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/comments?post=67"}],"version-history":[{"count":6,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":203,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/posts\/67\/revisions\/203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/media\/68"}],"wp:attachment":[{"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/categories?post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/degefy.com\/blog\/wp-json\/wp\/v2\/tags?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}